Our Team
Chris Anderson, Founder
K. Drew Saxton, Founder
Chris has over a decade of experience working with search engines and PPC advertising. He has worked with some of the world's largest search engines developing and testing features to improve user experience. From there he transitioned into the advertising side of search engines where he noticed, and began to focus on, the powerful role creative and compelling copy played in making PPC advertising successful.
Before he began working with search engines and in advertising, Chris worked for a prominent investment firm and has remained active in both real estate and equity investing.
Drew attended Gannon University for English and Psychology specializing in business writing. He has been writing, editing, localization, & proofreading product manuals, marketing materials, business websites, and advertisements for companies all over the Internet since 1999. Over the last five years he has written and edited hundreds of thousands of text ads, which lead him to cofound Haderly.
When he’s not writing or editing he can be found running a kitchen for a non-profit summer camp (www.campjudson.com) or writing & playing games (www.redbannergames.com).